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Don’t pass up 111 million people!
By Bob Schwartz, CRS, GRI ©2003 Promotions Unlimited All rights reserved.
Local Search Explodes
According to the Pew Internet Project, 63% of American adults now go online. That translates into an estimated 126 million people. According to Pew, 88% of those with Internet access use a search engine to find information. That translates into approximately 111 million people.
This is why the cost-per-lead using search engines is $0.29 while the cost-per-lead using the Yellow Pages is $1.18, according to Safa Rashtchy, senior analyst at US Bancorp Piper Jaffray. As more and more marketers, especially at small and medium businesses, discover this fact, they will switch a much larger share of their marketing dollars into local search.
Simply put, creating an award winning website is not enough.
Your firm’s site needs to be placed in front of potential visitors or they will not know you exist. It is the joining of web design, development, and search engine optimization with focused marketing and promotion tactics that is vital to the success of a site. Without smart promotion, a good website will fail.
Search Engine Optimization
When it comes to promotion, everyone knows that organic search engine optimization (SEO) is the key to attaining visitors for very little cost. In fact, SEO is absolutely vital to your online marketing success. As a result, everyone wants to have the top search engine ranking for their firm’s targeted keywords.
Promotions Unlimited specializes in Search Engine optimization. But, individual legal web site optimization is not nearly as cost effective or as effective as joining one of our legal directories.
A time tested, proven, cost effective solution
With the power of fourteen high traffic top ranked legal sites, we offer our clients the most cost effective to obtain new clients! By focusing on city specific legal key word phrases, our directory sites drive highly desired potential clients to our legal firm participants.
We link directly to your firm’s web site and/or your email. Close to all our clients have their own web sites. They have joined with us because of our highly directed targeted traffic. For December 2003 we had 19,372 unique visitors to our legal directories! With our new California State and San Bernardino/Riverside directories coming on-line shortly, our unique traffic is sure to increase dramatically.
What is one new client worth to your practice? Our listings start at just $240 annually!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com an Internet legal directory (CA, TX & Las Vegas) publisher and search engine placement technology analyst. You can contact Bob via e-mail at seo711@gmail.comor visit his San Diego legal directory at: www.sandiegolawyerforyou.com
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