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Lawyer Web Sites
Search Engine Promotion - - - Be sure to go overseas!
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited
How about increasing your firm's search engine submissions to search engines outside the U.S.? After all, it is called that World Wide Net.
The main reason to get your real estate website listed on the foreign websites is:
Good foreign search engine rankings will generate new clients!
If you are located in a major metropolitan area this could be very useful to your firm. Our top foreign search engine rankings have produced business such as, potential new immigrants, foreign nationals considering immigration, and a foreign couple whose son got arrested in San Diego and they needed to contact a local San Diego attorney to help.
You may be wondering if it is worth the time and effort. Well, I have provided clear evidence to back up my advice. We have a several number one placements on foreign search engines. If you would like to talk a look at a few PAGE ONE foreign search engine rankings, look below;
http://www.la-orange-county-lawyers-attorney-directory.com
AOL-UK - Sympatico (Canada – MSN-UK – MSN-France – MSN Germany
Google Mexico - Google UK - Google Germany - Google Japan
A good way to check for your website in the foreign search engines is to check the engines hyper-linked above. To reach top ranking on the foreign search engines is to first obtain top ranking on U.S. search engines.
For a starting point to see where your site stands, a report on your site’s current page one through page three search standings can help. Here you will find an example of such a detailed report:
http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm
To enhance your report’s usefulness, I would suggest that you run the same report for your biggest legal competitor. This report will then give you not only a benchmark but a set of goals to strive for.
You should now run a link popularity report and again for your local legal competitors as well. Quality incoming links are the key to success in search engine ranking. You can view an example here:
http://www.websitetrafficbuilders.com/lawyer-website-link-report.htm
Investing in improving your law firm’s search engines standings could become the most cost effective career investment you make.
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