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STRATEGIES TO IMPROVE YOUR LEGAL SITE'S SEARCH ENGINE RANKING
OR BOOST YOUR WEBSITE'S TRAFFIC AND NEW CLIENT ATTAINMENT
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited
INCREASE YOUR INCOMING LEGAL LINKS
Incoming links are beneficial, although their importance has been diminished as part of the last Google algorithm update. It is important to stay away from link cons in favor of direct links to legal themed sites. In addition, I would strongly suggest that you set up minimum link standards when debating potential link partners:
A. Google Page Rank of at least 3.
B. At best 20 links per page.
C. A direct hyper-link from the site’s Index page to the link page(s).
D. Link page is static html only!
E. Any link is alright, but one with your keyword(s) is the best way to go.
For example:
OK link: http://www.legal-advice-library.info Legal site that provides extensive, free informative legal articles and legal resources for California, Nevada and Texas.
Preferred link: Legal advice articles Legal site that provides extensive, free informative legal articles and legal resources for California, Nevada and Texas.
F. Superior, quick descriptions, so you can get some additional traffic while providing the duel benefit of higher search engine standings.
G. If your potential link partner’s link page is a ‘framed’ page or opens clicked on links in a ‘frame’ avoid the trade.
H. Check your link popularity as well as your competitor’s link popularity on a standard basis to gage your linking plan’s progress. *Note, email me for totally free link popularity software that will allow for you to do this and more for six of the largest search engines. (Windows only)
I. Make sure you only do direct trades and not triangle links. For example, site A requests that site B trade links. Site A does not intend to put site B’s link on their domain but, on another affiliated site C. This is a poor trade for site B.
J. Make it simple for your potential link partners to see your link requirements and cut/paste your link code into their site. As an example, you can view our link instruction page at: http://www.sandiegolawyerforyou.com/partner-signup.htm
As a free service just for the legal community, our fourteen top rated legal directories have just implemented a free reciprocal award linking program. There is no obligation to join our directories and our top rankings will create valuable link backs for your firm’s website. To check out the program, just click here, http://www.sandiegolawyerforyou.com/partner-signup.htm
Quality incoming links are critical to improved rankings and therefore, augmented business. With a good linking program in place, your firm’s site will soon reap the true potential the Internet offers legal firms.
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites. Houston lawyers http://www.houston-texas-lawyers-attorneys-directory.com, Dallas lawyers http://www.dallas-fort-worth-texas-lawyers-attorneys-directory.com, Los Angeles lawyers http://www.la-orange-county-lawyers-attorney-directory.com, San Jose law http://www.san-jose-ca-lawyers-attorneys-directory.com
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